When you enter the site, you get a pop up immediately, which presents a trailer to my music video, already foregrounding my product 1.
I have left a gap between my header and my first bit of information on the website as I have included an interactive video on loop as the background of my website to ensure a sense of brand identity.
This video is my final product 1, and is the first thing you see when scrolling through the website.
I have synergised this with promoting it not only digitally to promote modernisation and postmodernism but also through 'limited edition vinyl' that foregrounds the nostalgic element of the 80s representation: ensures a wide audience as this would target nostalgia of older audience whilst incorporating the vinyl trend coming back in modern society.
Audio visual content foregrounded, utilised through being a interview with the main singer, portrays friendly and humanised representation of the artists.
I have intertextually incorporated the use of 'Diva' magazine and 'Translating International' magazine to present the post modern ideology of the song. This links to the representation of Willow in the interview and foregrounds her identity within the band as being transgender, further displaying the post modernist ideology of the song and portraying her as a central part of the band mirroring the video, product 1. This also portrays the audience of being a younger audience as this demographic are more likely to relate to these social issues.
collage of band members and a quote from each - portrays that each band member is of the same importance: all appear in product 1.
Foregrounds audience interaction, there is a social media poll for the band trending portraying Shirky's 'End of Audience' theory showing that the younger audience are more likely to get involved.
Instagram poll: portraying the social media side of the band. Not only portrays the band as relatable but shows the low level band and foregrounds the target audience.
No comments:
Post a Comment