BEGINNING WEBSITE:
To adhere to the brief and create a fun loving audience of 16-25 year olds I have created a background of main singer of my created band. I have created an aesthetic that would adhere to that of my audience demographic, whilst also taking inspiration from my chosen band of the 1975.
By using my photography from the background and adhering to this colour scheme I am, therefore, creating a sense of brand identity between my two products, ensuring that the audience I target for my video is the same as the website and vice versa.
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