PRODUCTION: Looping Tracks to adhere to the brief

Looping Tracks to adhere to the brief:

Whilst the song tallied at a 3:46 minutes, I have extracted the last verse that involved some inappropriate representations. This took the video down to a total of 2:34 minutes.

To adhere to the brief of creating a 3 minute music video, I have looped the end of the track to extend the instrumental ending of the song.

Through doing this, I was able to, not only adhere to the brief given, but also ensure some high levels of characterisation were targeted through making a cyclical ending that mirrors that of the introduction. Through this, I am able to extensively portray the female actress in a way that allows her to be represented to adhere to the post modern ideology of the song, as well as portraying the self identity and relationship that the couple have experienced.

At the end of the video I have extended the instrumental ending to portray a character that the fun-loving mass market audience will relate to. This presents the narrative of the video as fun-loving through the 'happy ending' portrayed, something that the audiences, with a psychographic of aspirers and mainstreamers, will aspire to gain and possibly relate to in a modern society.