WEBSITE PRODUCTION: First Homepage Analysis

WEBSITE PRODUCTION

This is the first thing that the audiences will see when coming onto the homepage. 

The dark banner on the top line of the website makes the bold logo stand out and adds to a level of memorabilia for the audience. 

I have uploaded a video for the background that will play on a loop and have turned down the opacity  to make it bold and centred in the website. This immediately foregrounds the main singer of the band. 

I have bolded the 'latest exclusive' to foreground the first product and connect the products together. The interactions here help to entice the audience and immediately foregrounds the advertisement for the video. 

I have included a 'now try vinyl' plug at the bottom, this entices the audience as in my own research I found that the target audience of 16-25 year olds after more likely, despite it being a traditional form of listening to music, young adults are more likely to listen to music through a vinyl player for the aesthetic (that mirroring the aesthetic of the band I want to reflect). 

This presents something that the audience may buy as a 'treat' for themselves ora luxury for a friend for a present or gift. This specifically affects the target audience with a psychographic of 'mainstreamers' and 'aspirers'.

I have created a meet the band section to make the band seem more humanised for the target audience and make them ore relatable for them.
I have placed these photos in a automatic slideshow to present all members of the band, this can be done manually by the audience or automatically following a time period.
There is also a button presenting 'meet the band' to take you to my second chosen page 'more about us' that holds more images and more about the band members and their ideology.



I have highlighted the 'Exclusive interview' to immediately entice the audience and draw attention. Following this, the audience can read the smaller print about the interview that will further entice the targeted audience demographic through covering modern issues that specifically affect the audience demographic.
There is a small 30 second audio visual snippet of an interview with the main singer songwriter about the band as a whole and a button to take the audience to the second webpage in which they can read the full interview.
The whole interview matches the house style of the band, reflecting a sense of brand identity for the products and increasing memorabilia for the audience.

Here there is a snippet of the interview on the next page. This also is highlighted with a pastel orange colour to reflect the brand identity and iconography of the website. This is to entice the audience through the small snippet of the main singers personal experiences. This ultimately makes the band seem more relatable and 'normal' to the audience, creating a unique selling point for the audience.

Here I have created a collage of the band to both reinforce the house style and relatability of the members as well as presenting small plugs that the audience can read and be interactive with, making them feel as though they are communicating with the band directly.

I have linked the merchandise page to an image of the merchandise to create an easy access to the merchandise page. 

This entices active audiences and allows them to purchase simple items that will connect them to their artist.