To adhere to my audience with the psychographic of 'mainstreamers' and 'aspirers' I am developing the modern aesthetic of my 'brand' to adhere to the targeted audience, provided by the brief, as well as presenting aspects that they would be interested in, for example, creating a vinyl product as well as a CD to adhere to the audiences hobbies, ambitions, and consumerist needs.
In my research, I found that the audience bracket of 16-25 year olds are more likely to be interested in modern takes on traditional music intake, through this I mean that despite being a traditional way of listening to music, they are more likely to own vinyl players or purchase vinyls as a 'treat' for themselves or as a present for others.
I have developed my aesthetic throughout to create something bold and easy to read. This, in tern creates a unique selling point to my second product that helps to connect the two products together.
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