PLANNING: Actor choice

Main Actor / Main Singer

The main model I have chosen shares a modernist aesthetic that mirrors that of the band, 1975. 

I specifically chose someone with a theatrical background to emphasise the naturalism of the video and increased dramatisation of the narrative of the video to not only make it relatable but also present a unique selling point of the video.

Main actress 

 

I have chosen this girl as the main actress as, as well as presenting a modern aesthetic complimenting the main singer, but also because she presents a 'normal' aesthetic of modern society. This adds to a level of relatability within the music video that will target the audience demographic of 16-25 year olds. 

The narrative of the video follows someone with a postmodern identity that challenges gender generalisations and stereotypes, this is something very popular with the modern, fun-loving 16-25 year old demographic and therefore poses a relatable unique selling point to the music video.

Other musicians

 

For the other parts of the band, I have chosen to chose a more classical and traditional character to juxtapose the modern aesthetics and emphasise the postmodern ideologies of the song I have chosen. 

This is being done through the smart jackets and sunglasses, presenting quite a formal street performer.

This adheres to the brief through creating something that may be slightly different from expectations and present a unique selling point and memorability to the audience.