WEBSITE PRODUCTION: Font and aesthetic

WEBSITE FONTS AND AESTHETICS:

 Throughout the website I have created a specific aesthetic to adhere to.

The original font was presents as having large character spacing and slim letters. This was backed with a mist to make it stand out.

This is the new and improved version of the font. I have backed this with a holographic blue and red background. Using this Arial font makes the website more bold and easily recognisable and noticeable for the audience navigating around the website.

I have continued this aesthetic and backing throughout to ensure a level of brand identity. I have also created a background to make these stand out on the aesthetically pleasing background to the homepage of the website. This white backgrounded with a black font has allowed the holographic background to the title to be foregrounded as well as continuing the house style of the band I have created.

I have used a simple logo to enable the blue and red holographic background to the title to be foregrounded, immediately foregrounding he aesthetic I wanted to portray, whilst also being able to present a house style.

These two fonts allow the continuation of the house style and foreground of the aesthetic of the band I wanted to create.

This is the font that I have used for the CD cover. This font immediately foregrounds the housestyle of the band. I have used a slimmer font for the CD cover because it allows the audience to see the holographic background of the title. This would also be something that external audiences that may not have heard of the band will see, so would make an immediate representation of the aesthetic.

WEBSITE PRODUCTION: Homepage Analysis

WEBSITE PRODUCTION: HOMEPAGE ANALYSIS



When you enter the site, you get a pop up immediately, which presents a trailer to my music video, already foregrounding my product 1.


I have left a gap between my header and my first bit of information on the website as I have included an interactive video on loop as the background of my website to ensure a sense of brand identity.

 
This video is my final product 1, and is the first thing you see when scrolling through the website.
I have synergised this with promoting it not only digitally to promote modernisation and postmodernism but also through 'limited edition vinyl' that foregrounds the nostalgic element of the 80s representation: ensures a wide audience as this would target nostalgia of older audience whilst incorporating the vinyl trend coming back in modern society.



Audio visual content foregrounded, utilised through being a interview with the main singer, portrays friendly and humanised representation of the artists.


I have intertextually incorporated the use of 'Diva' magazine and 'Translating International' magazine to present the post modern ideology of the song. This links to the representation of Willow in the interview and foregrounds her identity within the band as being transgender, further displaying the post modernist ideology of the song and portraying her as a central part of the band mirroring the video, product 1. This also portrays the audience of being a younger audience as this demographic are more likely to relate to these social issues.




collage of band members and a quote from each - portrays that each band member is of the same importance: all appear in product 1.


Foregrounds audience interaction, there is a social media poll for the band trending portraying Shirky's 'End of Audience' theory showing that the younger audience are more likely to get involved.


Instagram poll: portraying the social media side of the band. Not only portrays the band as relatable but shows the low level band and foregrounds the target audience.

WEBSITE PRODUCTION: Navigating around the website

NAVIGATING AROUND THE WEBSITE:

I have involved lots of plugs that allow the audiences to get around the website easily, making it more convenient for them.

The arrows allow the audience to take what they want from the homepage and read which parts they want to on the website, making navigation easier for audiences.

The little house icon represents a simple way to get from a subpage back to the homepage quickly, again placing the convenience of the audience at the front of the website.

this takes the audience straight to the Merch for convenience.




I have linked the images of the Merch with the merchandise page to allow easy navigation around the website.

WEBSITE PRODUCTION: Easter eggs

EASTER EGGS:

If you press on the 1974 logo, it takes you to the Lightbox that gives you a discount code to purchase the newest single (my video). I have done this to connect my products together.

If you click on the vinyl icon, the 50% pop up comes up to present a 50% off discount to the single. This reinforces audience interaction.

The what about me plug presents audience interaction. Here audiences are able to submit their own stories and have a chance of being on the bands social media. This makes the audiences more connected to the artist, making the artist more relatable and the audiences more involved with the modern band.

If you click on this icon, the audiences are taken to the merchandise page that is also features on the homepage, this promotes the brand identity of the band.

WEBSITE PRODUCTION: Audience Interaction

Audience Interaction:

Within my website I have included plugs that are used primarily for audience interaction.
This is because, through targeting my fun-loving mass market audience, I am targeting an active audience.

This is a twitter trend I had created unique to the band, the #selfobssessed trend. This was audience interaction for audiences to comment their own examples and experiences with the narrative of the song.

This presents the ideal that people don't need to be what other people want them to be or expect them to be, they are 'self obssessed' and 'taking care of themselves'.

This is a social media thread that presents an instagram feed. This foregrounds the humanised representation of the band, including behind the scenes examples of the creation of the product one.

This is a pop up that comes up when you first enter the website. 

This presents a deal for the music video, if the audience enter the code #selfobssessedw/1974, they get a deal from the primary product or 'exclusive product' of the website. This also entails a 50 second trailer of the music video to come. This I have linked with the other #selfobssessed phase.

Here I have connected my two products together when the audience initially goes on the website. As well as connecting the audience interaction and the # and social media. 

When you click on the exclusive vinyl plug, it takes you immediately to 50% off of the new vinyl. This presents a level of audience interest and an interconnected link to the march section of my website.

This pop up occurs when the audiences click on the second webpage.

This is encouraging audience interaction and adhering to Jenkins Fandom theory in which audiences take something professional from the famous band and form their own fan pages.

These audience interactions allow different people to be joined together because of their interests, creating a community.

The what about me plug presents a big level of audience interaction and creates an Easter egg. In the exclusive interview, there is an Easter egg in a speech bubble that says 'What About Me?' When audiences press on this plug, they get a Lightbox that comes up and says 'Submit your own story'. This presents an audience interaction, whereby audiences can submit their own story following the postmodern ideology and narrative.

This is a plug that is presented on the last page reflects a 'subscribe' button that audiences can get involved with. 

The top of this 'Don't fall in love with the moment' is a pun to the 1975. This reflects the audience that knows the band and something I would like to mirror within my own piece. This adheres to the brief and reflects the fun-loving audience.

WEBSITE PRODUCTION: CD Cover

CD cover and analysis:









I have used a vinyl template to reflect the cover.
I have made a collage of members of the band with increased opacity on the photos that I have mashed together.
I have also used the brand identity with the holographic colourful background that reflects the aesthetic of the band.

WEBSITE PRODUCTION: First Homepage Analysis

WEBSITE PRODUCTION

This is the first thing that the audiences will see when coming onto the homepage. 

The dark banner on the top line of the website makes the bold logo stand out and adds to a level of memorabilia for the audience. 

I have uploaded a video for the background that will play on a loop and have turned down the opacity  to make it bold and centred in the website. This immediately foregrounds the main singer of the band. 

I have bolded the 'latest exclusive' to foreground the first product and connect the products together. The interactions here help to entice the audience and immediately foregrounds the advertisement for the video. 

I have included a 'now try vinyl' plug at the bottom, this entices the audience as in my own research I found that the target audience of 16-25 year olds after more likely, despite it being a traditional form of listening to music, young adults are more likely to listen to music through a vinyl player for the aesthetic (that mirroring the aesthetic of the band I want to reflect). 

This presents something that the audience may buy as a 'treat' for themselves ora luxury for a friend for a present or gift. This specifically affects the target audience with a psychographic of 'mainstreamers' and 'aspirers'.

I have created a meet the band section to make the band seem more humanised for the target audience and make them ore relatable for them.
I have placed these photos in a automatic slideshow to present all members of the band, this can be done manually by the audience or automatically following a time period.
There is also a button presenting 'meet the band' to take you to my second chosen page 'more about us' that holds more images and more about the band members and their ideology.



I have highlighted the 'Exclusive interview' to immediately entice the audience and draw attention. Following this, the audience can read the smaller print about the interview that will further entice the targeted audience demographic through covering modern issues that specifically affect the audience demographic.
There is a small 30 second audio visual snippet of an interview with the main singer songwriter about the band as a whole and a button to take the audience to the second webpage in which they can read the full interview.
The whole interview matches the house style of the band, reflecting a sense of brand identity for the products and increasing memorabilia for the audience.

Here there is a snippet of the interview on the next page. This also is highlighted with a pastel orange colour to reflect the brand identity and iconography of the website. This is to entice the audience through the small snippet of the main singers personal experiences. This ultimately makes the band seem more relatable and 'normal' to the audience, creating a unique selling point for the audience.

Here I have created a collage of the band to both reinforce the house style and relatability of the members as well as presenting small plugs that the audience can read and be interactive with, making them feel as though they are communicating with the band directly.

I have linked the merchandise page to an image of the merchandise to create an easy access to the merchandise page. 

This entices active audiences and allows them to purchase simple items that will connect them to their artist.