AUDIENCE RESEARCH: FOCUS GROUP

In terms of a focus group, the range of people will differ from people who share the same aesthetic to those to a more 'mainstream degree' and will recognise the 'edgy' mise-en-scene as modern and follow interest through the mainstream media, for example through social medias.

ROSIE MOORE

Age:17
Psychographic: Explorer, aspirer
Demographic: E (student)
Interests: music, the environment, film, musicals
How often they watch music videos: regularly
What type of music video they prefer (performance or narrative): a mixture, covering the aesthetic of a performance video and a narrative.





KATHLEEN BLAXLEY

Age:16
Psychographic: Reformer, mainstreamer
Demographic: E (student)
Interests: music, the environment, film, musicals, makeup, art, singing
How often they watch music videos: if a new single were to come out
What type of music video they prefer (performance or narrative): narrative video covering relatable themes.




LEO QUARTERMAIN

Age:17
Psychographic: mainstreamer, aspirer
Demographic: E (student)
Interests: music, the environment, film, musicals, study, 
How often they watch music videos: sometimes
What type of music video they prefer (performance or narrative): narrative





CHARLOTTE PAYNTER

Age:18
Psychographic: Explorer, reformer
Demographic: E (student)
Interests: music, the environment, film, musicals, aesthetic, fashion, art
How often they watch music videos: all the time
What type of music video they prefer (performance or narrative): a mixture, covering the aesthetic of a performance video and a narrative.