AUDIENCE RESEARCH: Reflecting Initial Ideas

AUDIENCE RESEARCH REFLECTING INITIAL IDEAS

Taking into account the brief; target audience = fun-loving 16-25 year old mass market demographic.

To ultimately broaden my target audience, I will include a unique and bold model in a nonchalant informal clothing to emphasise the fun-loving aspects of the brief. 

To ensure targeting the 16-25 year old Audience Demographic I will use a young model in both high-end locations, for example London, and low-end areas like graffiti walls and skate parks. The mise-en-scène is aimed to be purposely naturalistic to reflect the mass market demographic.

To also reflect mass market audiences I intend to juxtapose sophisticated elements of mise-en-scène and clothing with abstract unique ones to reflect the fun-loving aspect of the brief, for example, all black clothing and jogging bottoms and colour.

This mood board reflects the aesthetic of my audience adhering to the brief. The use of the bold colours is a theme I want to incorporate in the video to reflect the abstract lyrics of my chosen song 'SINCERITY IS SCARY'. The use of the unique mise-en-scene and costuming reflects a fun loving young audience through reflecting more abstract representations rather than adhering to the traditional conventions of Music Videos

In terms of a focus group, the range of people will differ from people who share the same aesthetic to those to a more 'mainstream degree' and will recognise the 'edgy' mise-en-scene as modern and follow interest through the mainstream media, for example through social medias.