PLANNING: QUESTIONNAIRE 1

https://docs.google.com/forms/d/1_b2jLRvFwbS-rDLoUWfA_skCLEZi_T_aFl3ur-zdKys/edit#responses

INDUSTRIAL CONTEXT

Industrial context of Music Videos from candidate 5098

AUDIENCE RESEARCH

The Brief states a ‘fun-loving’ audience of a mass market demographic of 16-25 year olds.

In my ideas I want to reflect this through the interests of my audience (as reflected in the mood board). The intense amounts of colour and abstract fashion and unique locations reflects the interest and aesthetic of the audience. The fun-loving aspect for me reflects an audience that would be interested in unique songs and videos, possibly more modern than traditional. The young adult targeted demographic implies a more upbeat modern musical genre as opposed to classical, rock or country genres, possibly narrowing the type of music to choose. 

I want my video to reflect a more modern interpretation of mise-en-scène and clothing to adhere to the brief. 

This is a mood board reflecting the audience demographic I want to target that adheres to the brief. The fun-loving target audience is represented as the psychographic of explorer and aspirer. To adhere to the brief, the mass market audience demographic is represented as the psychographic of mainstreamer to help target a wide range of audiences. This is reflected in the mainstream social media represented through Pinterest, Instagram, Twitter and Tumblr.

INDUSTRIAL CONTEXT: Universal Music

from candidate 5098

INDUSTRIAL CONTEXT: SONY MUSIC

from candidate 5098

PRACTICAL EXAMPLES OF BRIEF

Example of Practical Work mirroring the brief:

MAGAZINE:

I didn't feel I exceeded in this practical. I struggled with ordering the layout of this. I decided to try and keep the editing simple to increase verisimilitude and naturalism. I have centred the model to present power, reinforced by the name of the brand. The model is represented as an aspired prize almost, with the woman gazing up at him. The fact that the woman is in the corner reinforces the superiority presented by the main model.

RADIO SHOW:

I completed a 3 minute radio show example in which I targeted a wide and active younger audience with the incorporation of popular mainstream music and competitions to win prizes to examples like festivals. I also incorporated the brand identity from BBC Radio One in terms of jingles and plugs within the podcast to present a known example of a popular Radio station. I didn't think that I excelled in this idea personally, rather i enjoyed editing examples together, but prefer to create visual representations to reflect meaning as I find it difficult to create a concise script that fully adheres to the brief.

MUSIC VIDEO:

I enjoyed this practical significantly more through the ability to unpick a specific song and represent the meaning visually through different shot types and actor body language. In this example, I tried to create a contrast with the calming, natural rural location with the formality of the trumpet player and the box. This was to reflect the song through use of juxtapositions and postmodern representations of creating a self identity.

IDEA EXECUTION:

PANNING EXAMPLE:

PLAYING WITH SHOT TYPES:

The brief I have ultimately chosen to complete is the 3 minute music video brief, in which I can incorporate my interest of incorporating multiple shot types and attempt to complete a narrative strand within the music video that corresponds with the chosen song. 

AUDIENCE RESEARCH: FOCUS GROUP

In terms of a focus group, the range of people will differ from people who share the same aesthetic to those to a more 'mainstream degree' and will recognise the 'edgy' mise-en-scene as modern and follow interest through the mainstream media, for example through social medias.

ROSIE MOORE

Age:17
Psychographic: Explorer, aspirer
Demographic: E (student)
Interests: music, the environment, film, musicals
How often they watch music videos: regularly
What type of music video they prefer (performance or narrative): a mixture, covering the aesthetic of a performance video and a narrative.





KATHLEEN BLAXLEY

Age:16
Psychographic: Reformer, mainstreamer
Demographic: E (student)
Interests: music, the environment, film, musicals, makeup, art, singing
How often they watch music videos: if a new single were to come out
What type of music video they prefer (performance or narrative): narrative video covering relatable themes.




LEO QUARTERMAIN

Age:17
Psychographic: mainstreamer, aspirer
Demographic: E (student)
Interests: music, the environment, film, musicals, study, 
How often they watch music videos: sometimes
What type of music video they prefer (performance or narrative): narrative





CHARLOTTE PAYNTER

Age:18
Psychographic: Explorer, reformer
Demographic: E (student)
Interests: music, the environment, film, musicals, aesthetic, fashion, art
How often they watch music videos: all the time
What type of music video they prefer (performance or narrative): a mixture, covering the aesthetic of a performance video and a narrative.