This Lightbox incorporates audience participation and foregrounds the 'more about us' part of the second page that presents a 'normal' representation of the band. This presents a relatability with the band and audience, foregrounding the targeted audience.
Here I have included some quotes from each band member reflecting each of their personalities whilst also foregrounding the postmodern ideology of the band.
Throughout, I have incorporated the #selfobssessed trend to create a connectedness with the audience and influence active audiences and audience participation.
I have incorporated two interviews within the website. The first is an audio visual representation from the perspective of the main singer Reuben with some 'behind the scenes' videos of the making of the primary video which is my product one.
The second interview includes all members of the band. This incorporates the opinions from all members of the band. This interview incorporates the post modern ideology of the narrative of product 1. In this interview, the band are asked a bunch of questions that incorporate modern issues that are highly relatable to the target audience of 16-25 year olds.
These tour dates reflect the professionalism of the band whilst ensuring they arent massively high brow and famous, they are predominantly promoted in played in local venues.
The new vinyl incorporates the luxuries of the targeted audience and merchandise reflected in the website.
This is also an Easter egg within the website, in which audiences can click on it to take them immediately to the merchandise page.
This is also advertising for my product one, linking the products together.
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