Throughout the website I have presented a connection between my main video (product 1) and the website (product 2).
Here I have created a trailer for the video that pops up in a Lightbox when you enter the site. This immediately foregrounds the video and connects the two products together.
After entering the site, the first thing the audiences are faced with is the music video attached with the title 'latest exclusive'. This presents the video straight away to the audiences and immediately advertises both the video and the website.
The instagram feed presents behind the scenes photos that foreground the music video. The rest of the posts present advertisement towards the bands new 'single' (product 1).
Throughout the website, #selfobssessed is a link and trend that has been created to go with the the music video. It is quoted in the music video and used in the website for audience participation.
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