PRODUCTION DEVELOPMENT: Changing band name

CHANGING THE BAND NAME:

In terms of developing my band, I have decided to change my band name.

I originally took inspiration from the 1975 in my naming of my band and taking certain ideologies to reflect in my own brand. I have decided to still use a numerical band name to reflect the intertextuality of the 1975, but referencing 1983.

The new band name, of 1983, reflects a widened fun-loving audience. I have placed emphasis on a bold mise-en-scene to adhere to the fun loving mass market audience and in terms of reflecting a 'modern unique artist', as presented in the remit of Sony Music, I have presented ideologies that reflect a modern society and modern societal issues like the issues around generalisations of gender.

To increase inclusivity with a mass market audience, the miseducating-en-scene presented by my artist not only reflects the aesthetic of my young target audience but also includes a level of nostalgia for a slightly older audience through 80s costume and a formal representation of a jazz trumpet player.