CROSS MEDIA CONVERGENCE: Trailer

DEVELOPED DRAFT: 1983

PRODUCTION DEVELOPMENT: Changing band name

CHANGING THE BAND NAME:

In terms of developing my band, I have decided to change my band name.

I originally took inspiration from the 1975 in my naming of my band and taking certain ideologies to reflect in my own brand. I have decided to still use a numerical band name to reflect the intertextuality of the 1975, but referencing 1983.

The new band name, of 1983, reflects a widened fun-loving audience. I have placed emphasis on a bold mise-en-scene to adhere to the fun loving mass market audience and in terms of reflecting a 'modern unique artist', as presented in the remit of Sony Music, I have presented ideologies that reflect a modern society and modern societal issues like the issues around generalisations of gender.

To increase inclusivity with a mass market audience, the miseducating-en-scene presented by my artist not only reflects the aesthetic of my young target audience but also includes a level of nostalgia for a slightly older audience through 80s costume and a formal representation of a jazz trumpet player.

WEBSITE PRODUCTION: SINGER VIDEO INTERVIEW

Audio Visual Content 2:

I have used the 30 second audio visual content to be an interview with the main singer of the band I have created.

This is where Reuben introduces himself and the band and incorporates the ideology of the music video and introduces the important narrative the video is portraying.

This is also featured on the website (product 2) as well as a second written interview with the band.

PRODUCTION: Cross-media Convergence

Connecting the video to the website and cross-media convergence:

Throughout the website I have presented a connection between my main video (product 1) and the website (product 2).

Here I have created a trailer for the video that pops up in a Lightbox when you enter the site. This immediately foregrounds the video and connects the two products together.

After entering the site, the first thing the audiences are faced with is the music video attached with the title 'latest exclusive'. This presents the video straight away to the audiences and immediately advertises both the video and the website.

The instagram feed presents behind the scenes photos that foreground the music video. The rest of the posts present advertisement towards the bands new 'single' (product 1).

Throughout the website, #selfobssessed is a link and trend that has been created to go with the the music video. It is quoted in the music video and used in the website for audience participation.

WEBSITE PRODUCTION: Website Intertextuality

WEBSITE INTERTEXTUALITY:

Within my website, I have made intertextual links to the original band I am using for inspiration. I have quoted the 1975 lyrics as headings to my pages on the website that the audience would recognise, similar to that intertextuality within the music video.

WEBSITE PRODUCTION: EXTRA PAGES - contact us

EXTRA CONTENT - contact us:

This last linked page presents audience interaction. This allows the audiences to subscribe to the band and gain first glance at merchandise, tour dates and other band related information. This encourages audience interaction and a 'fandom' to develop.

WEBSITE PRODUCTION: EXTRA CONTENT - merchandise

EXTRA CONTENT - Merchandise:


HOME PAGE:

This image on the homepage is linked to the merchandise page, making her navigation of the website easy and convenient for audiences.

MERCHANDISE:

This is an extra interactive page on the website that holds some merchandise that audiences can choose from. 

Because this is an extra page, there is an icon at the top that takes audiences back to the homepage. This makes navigation around the website easy.

WEBSITE PRODUCTION: Tour Date Analysis

Tour Date Analysis:

 These tour dates reflect the professionalism of the band whilst ensuring they aren't massively high brow and famous, they are predominantly promoted in played in local venues. 

There is also an exclusive event at Southend Pride. This event reflects the postmodern ideology I want to reflect in the band. This idea of self identity and equality between everyone presents the modern society and acceptance of all types of identity. 

WEBSITE PRODUCTION: Exclusive Interview Analysis

Exclusive Interview Analysis:

The second interview includes all members of the band. This incorporates the opinions from all members of the band. This interview incorporates the post modern ideology of the narrative of product 1. In this interview, the band are asked a range of questions that incorporate modern issues that are highly relatable to the target audience of 16-25 year olds.

This question immediately foregrounds the production and advertisement of the single that is being presented as product 1. This also foregrounds real personal experiences chosen by my actors that mirrors the ideology of the song and narrative I wanted to create in the first product.

This question delves deeper into the ideology of the song and narrative I have chosen to follow with a didactic message. This representation of an idealised society is presented in the media and is forced upon people, especially those of the same psychographic and audience demographic as stated in the brief. 

These stories presented were true stories from the my chosen actors in the band. This interview foregrounds the narrative of the video if it wasn't understood immediately throughout the video.

WEBSITE PRODUCTION: Second page analysis

Second Page Analysis: 'More About Us'

This Lightbox incorporates audience participation and foregrounds the 'more about us' part of the second page that presents a 'normal' representation of the band. This presents a relatability with the band and audience, foregrounding the targeted audience.

 This slideshow of photos of the band foregrounds the ideology of the band through being relatable to audiences.

 These are individual slides for each band to present each band member with equal importance. This presents them as all in a collective light, presenting more relatability for the active audiences.

Here I have included some quotes from each band member reflecting each of their personalities whilst also foregrounding the postmodern ideology of the band.

Throughout, I have incorporated the #selfobssessed trend to create a connectedness with the audience and influence active audiences and audience participation.

I have incorporated two interviews within the website. The first is an audio visual representation from the perspective of the main singer Reuben with some 'behind the scenes' videos of the making of the primary video which is my product one.

The second interview includes all members of the band. This incorporates the opinions from all members of the band. This interview incorporates the post modern ideology of the narrative of product 1. In this interview, the band are asked a bunch of questions that incorporate modern issues that are highly relatable to the target audience of 16-25 year olds.

These tour dates reflect the professionalism of the band whilst ensuring they arent massively high brow and famous, they are predominantly promoted in played in local venues. 

The new vinyl incorporates the luxuries of the targeted audience and merchandise reflected in the website. 

This is also an Easter egg within the website, in which audiences can click on it to take them immediately to the merchandise page. 

This is also advertising for my product one, linking the products together.