Wednesday, January 8, 2020

FINAL PRODUCT: MUSIC VIDEO

FINAL PRODUCT: MUSIC VIDEO


FINAL PRODUCT: WEBSITE


FINAL PRODUCT: WEBSITE

https://clm071326.wixsite.com/1983

HOMEPAGE:


When you enter the site, you get a pop up immediately, which presents a trailer to my music video, already foregrounding my product 1.


I have left a gap between my header and my first bit of information on the website as I have included an interactive video on loop as the background of my website to ensure a sense of brand identity.

 
This video is my final product 1, and is the first thing you see when scrolling through the website.
I have synergised this with promoting it not only digitally to promote modernisation and postmodernism but also through 'limited edition vinyl' that foregrounds the nostalgic element of the 80s representation: ensures a wide audience as this would target nostalgia of older audience whilst incorporating the vinyl trend coming back in modern society.



Audio visual content foregrounded, utilised through being a interview with the main singer, portrays friendly and humanised representation of the artists.


I have intertextually incorporated the use of 'Diva' magazine and 'Translating International' magazine to present the post modern ideology of the song. This links to the representation of Willow in the interview and foregrounds her identity within the band as being transgender, further displaying the post modernist ideology of the song and portraying her as a central part of the band mirroring the video, product 1. This also portrays the audience of being a younger audience as this demographic are more likely to relate to these social issues.




collage of band members and a quote from each - portrays that each band member is of the same importance: all appear in product 1.


Foregrounds audience interaction, there is a social media poll for the band trending portraying Shirky's 'End of Audience' theory showing that the younger audience are more likely to get involved.


Instagram poll: portraying the social media side of the band. Not only portrays the band as relatable but shows the low level band and foregrounds the target audience.





Interactive pop-ups to portray audience engagement.


SECOND PAGE:


Immediately foregrounds Willow as being centre frame - mirroring the music video and product 1. She has been given her own gallery of photos portraying importance as well as presenting makeup done in the colours of the transgender flag - young audience's cultural competence, they would recognise the pride colours associated with the LGBTQ+ community.


More elements of audience interaction - a pop-up when clicking on the plug 'WHAT ABOUT ME' in the speech bubble.


Audio visual content reemphasised


Primary interview with Willow about her personal experiences and reassuring people to interact and 'share their own story' - presents the band as relatable to their young audience.






Band reaction to audience interaction and foregrounds the intertextuality used within my music video - 1975 (within the mise en scene and costume) and Bend it Like Beckham (within the narrative and post modern ideology and message of the video).




A second interview and video introducing the band as a collective - portrays them as friendly.




ADDITIONAL PAGES:
Merchandise page - linked within the homepage, when clicking on the image on the homepage it takes you to this merchandise page.



Subscription page:
Portrays importance of audience interaction for a modern band and reflects a level of relatability and friendliness to the band.



WEBSITE PRODUCTION: Helpline links

WEBSITE PRODUCTION: HELPLINE LINKS

As the ideology of the band is covering possible difficult social issues that people find difficult to deal with, i have incorporated, alongside the stories and experience of the open artists, helpline numbers for Samaritans.

In the header:



In the footnote of the website:
 

In the header and footnote of the website these helplines are foregrounded with 'Whatever you're going through, a Samaritan will face it with you. They're here 24 hours a day, 365 days of the year. Call 116 123.'
In addition, to add to the relatability and welcoming representation of my band i have also placed throughout the emphasis of sharing your own story, and at the end of the Samaritan number, i have written "If we can help, share your story HERE" and linked the 'HERE' with the share your story link.

WEBSITE PRODUCTION: AUDIENCE INTERACTION

BAND REACTIONS TO AUDIENCE INTERACTION:

I have involved a sort of pop culture representation of the band to reflect the young and wide target audience. To portray the band as relatable for that young audience I have included a section of 'audience trivial questions' that i received from a questionnaire about the interests of young people.

The two questions are 'what are your favourite films' and 'who is your favourite singer/ artist?'
I have used this as an opportunity to not only make the band seem relatable but also involve a level of intertextuality.



All of the band member interests are linked to their presented identity:
Zain - Birdcage and Troye Sivan - identifies as gay.
Willow - Bend it like Beckham - which i have used as a form of intertextuality for my band and the challenging of expectations and generalisations but rather than using religion and sport, i have used gender expectations and the identity of being transgender.
Her favourite artist is the 1975- the inspiration I have taken for may band and included intertextuality for.

AUDIO VISUAL CONTENT

AUDIO VISUAL CONTENT:




This portrays 'Willow's story' highlighting her as a central character within the band, mirroring the music video.

Willow is the main actor in product one within the narrative video and portrays the main didactic message of individuality.

WEBSITE PRODUCTION: EXCLUSIVE INTERVIEW

EXCLUSIVE INTERVIEW:

I have completed two interviews. The first is an interview with the main singer songwriter of my represented band, with the opinions of others about the ideologies I have chosen for the band and broad generalisations of what the band represents.
The second, as mirroring the focus within my video, is from the perspective of 'Willow' who is not lipsyncing but acting in the narrative structure I have chosen for my video. This incorporates my audio visual content of the interview with Willow and a transcript, she is then centred on my second page to help highlight her importance within the video.

HOME PAGE REPRESENTATION:

 

SECOND PAGE REPRESENTATION: